5 Crucial Design Tips for Beginners
When creating a design, it is important to make sure that everything collaborates and works with each other. Proper branding is necessary if you want a good graphic design, especially if you are creating it for a company as it keeps the brand memorable. This article will highlight five important design tips and guidelines that you should keep in mind when crafting your design. Most of these tips will help your design look more professional while the rest will make your design look more personal. With that introduction in mind, let us start with the tips.
1. Limit your fonts and typefaces
This is a branding tip. Keep a maximum of three typefaces. If you are interested in using only 1 or 2 typefaces, use different weights and styles to provide contrast. For example, keep a bold style of a typeface for the heading and a light style for the body. After finding your desired combination, stick to it. Do not keep changing it. If you keep it constant, you can help your audience remember your brand. It is always recommended to use typefaces that fit your brand. For example, if your brand is bold and professional, Serif fonts will work well with your brand. If your brand is modern, Sans-serif will work great. It is recommended to experiment and compare different elements of your brand to make sure that they fit your brand.
2. Use a colour palette
Using a colour palette is essential for making your brand memorable. When you think of Yellow and Red, you think of McDonald's. When you think of Red and Black, you think of Netflix. When you think of Red, Yellow, Green and Blue, you think of Google or Microsoft. Colour psychology is important, but you should not make it the basis of your decision. It should have influence, however. For example, if your brand is playful, your colour palette can consist of bright and pastel colours. But, if your brand is bold, it can consist of dark and minimal colours. Nevertheless, if you like a colour combination, you can use it.
3. Use white space
Humans love personal space and the same is true in design. You should give each design space to ensure that it is legible. A cramped design never looks good. One of the most popular examples of excellent brand design use is designs made by Apple for the iPhone. They use a small number of elements which makes the product stand out. Don’t be afraid to reduce the number of elements to make your design look simpler and cleaner. It improves legibility and ensures that the user understands everything properly. There are a few cases where this rule can be broken but you should remember this as a rule of thumb.
4. Be consistent
This is an extremely important tip in design and branding. Being consistent is a necessity for being recognized as a company or a brand. Being consistent means using the same colour palette, the same typefaces, the same writing style, the same design style and the same textures to make your brand unique to you and your company or business. If a design is inconsistent, it won’t have the same impact as opposed to taking your time making it consistent. Imagine if McDonald’s suddenly changed their colour scheme to purple and green or Google switched their colour scheme to pink. You will not recognize the brands as you used to before which hurts memorability.
5. Take breaks
As a new designer, it is extremely easy to start making a new design. It is incredibly fun. However, it is also just as simple to get tired. Taking breaks refills your energy, boosts your productivity and gets you more motivated to continue designing. Taking breaks also helps solve a creative block, which is when no ideas are coming to your head on how to design something. Resting just for 10 minutes will help you rewire your brain.
I hope this gave you the motivation and energy to make better designs! Remember, design is a complex concept. It takes time and energy to craft a design that truly impacts someone. If there is one thing you can take away from this article, it is that you should take breaks and be consistent with all your elements. These two recommendations will profoundly impact your designs. With that said, that is all from me!